The Vision
A global rural discovery platform built on a co-founder model. One parent brand and domain at the top. A network of country subsidiaries beneath it, each running a localised version of the HDS playbook in their own country — owned and operated by someone who already wants this to exist where they live.
We've built it. You bring it to your country.
We help you. Everyone wins.
The problem it solves
Rural communities are invisible. Local businesses have no affordable digital presence. Municipalities lack the budget for enterprise platforms. Visitors can't find what's there. The same gap exists in every rural country in the world — and the same platform closes it.
The proof of concept
Hitta Ditt Sverige (HDS) is that platform, built and deployed in Norrbotten — one of the most sparsely populated counties in Sweden. If it works here, it works anywhere. That's the point.
The expansion model
Each country is its own subsidiary, run by a local co-founder with 49% equity and the full HDS playbook. Find Your Place (FYP) holds 51% in each subsidiary and owns the platform. No upfront franchise fee. No corporate operators. People who believe in this, building it in their country.
Domain & Navigation Structure
findyourplace.com is not a consumer product. It is the navigation and aggregation layer that sits above the country sites — routing users to the right country, aggregating data across the network, and providing the global SEO surface that makes every country easier to find.
🌍
findyourplace.com
World map · navigation layer · cross-country data aggregation · Find Your Place Ltd (parent)
🌐
europe.findyourplace.com
Continent or regional subdomain · routing to country sites · aggregation once enough countries are live
🇸🇪
hittadittsverige.se — Hitta Ditt Sverige
Sweden · Swedish-language · HDS becomes FYP Sweden subsidiary · 290 communes addressable
🇩🇪
findedeutschland.de — Finde Dein Deutschland
Germany · German-language · ~3,000 addressable rural Gemeinden · Tier 2 market
🇫🇷
trouvetafrance.fr — Trouve Ta France
France · French-language · ~5,000 rural communes · Tier 2 market
🇮🇪
findyourireland.ie — Find Your Ireland
Ireland · English-language · 31 local authorities · Tier 1 market · first expansion target
📍
County → Parish → Village
Each country site replicates the commune → entity hierarchy at its own local level — same product, same structure, same growth mechanic
Naming convention
Each country product is named and branded in its own language. English-speaking countries work naturally — "Find Your Ireland", "Find Your Scotland", "Find Your America" are already good English. For non-English countries, the name is whatever the locally resonant version is in that language. The shared family is not a visible brand name — it is infrastructure, playbook, and equity structure. The consumer sees a local product. The network is invisible to them, which is correct.
FYP is the holding and navigation brand. It is not in competition with the country sites. It routes to them.
Corporate Structure
One parent company. One subsidiary per country. Each subsidiary is locally incorporated, locally operated, and locally branded — but sits within the FYP network structurally.
Find Your Place Ltd (parent — 100% Patch / FYP investors)
│
├── HDS / Find Your Sweden AB
│ hittadittsverige.se — 290 communes addressable — proof of concept
│
├── Find Your Ireland Ltd
│ findyourireland.ie — 31 local authorities — Tier 1 target
│
├── Find Your Norway AS
│ ...
│
├── Finde Dein Deutschland GmbH
│ ...
│
└──
The parent company (FYP) owns
- findyourplace.com and all continent subdomains
- The platform framework (codebase, automation pipeline, playbook)
- Cross-country data licensing rights
- 51% majority in each country subsidiary
- Exit optionality — can buy out co-founders, consolidate, or sell the network
Each subsidiary owns
- Their country domain
- Their commune and municipality relationships
- Their local entity data
- Their local revenue streams
- Their local team and operational decisions
The Co-Founder Model
This is not a franchise. A franchise implies replication within tight rails — the franchisor controls everything, the franchisee executes. That is not this. This is: we have something that works, we want to launch it in your country, and we're looking for the person who is already motivated to make it happen there.
The framing: 49% of a proven product vs. 100% of nothing
Without FYP: the co-founder starts from scratch. No playbook, no codebase, no infrastructure blueprint, no advisor, no proof that the model works, and all their capital tied up in figuring it out.
With FYP: they found their own business — their own company, their own country — with a working playbook, a proven codebase, infrastructure guidelines, and FYP as an ongoing advisor and coach. No upfront fee. All their capital goes into building their own business, not paying for entry. They are a founder with a head start, not an operator paying for a licence.
What the co-founder gets
- 49% equity in their country's company — a real stake, not a licence
- Zero upfront fee — all their capital goes into building their business
- The full HDS playbook: entity sourcing, commune partnership approach, vertical build sequence, claiming campaign, revenue model template
- Access to the platform codebase — localised fork for their country
- Infrastructure guidelines and technical setup documentation
- FYP as ongoing advisor and coach throughout the build
- EU markets only: Leader / EAFRD grant framework — the same rural development funding mechanism used in Sweden, replicable across EU member states
What the co-founder does
- All local groundwork: municipality outreach, entity claiming campaigns, local partnerships, local team
- Platform localisation: language, legal compliance, local payment methods, local data sources
- Finding local funding where needed — the playbook shows where to look
- Running their own revenue model, adapted to their market
- Day-to-day and strategic decisions for their country — FYP is advisor, not executive
Who the co-founder is
The co-founder is not someone shopping for a franchise to buy. They are someone looking for a mission to join — and discovering that the platform they wished existed already does, and that they can be the one who brings it home.
They live in a rural area, or work in rural development, or are watching a community they care about decline — and they've been frustrated for years that the tools to fix it don't exist. They would do this as an employee. The fact that they get to do it as a 49% owner of their own company, with a proven model behind them, is the upgrade.
This is exactly the same motivation that produced HDS. Patch built it because he lives in a rural village and wanted these tools to exist for himself. The co-founder is that person in their country. These people are already out there. They don't need to be convinced that rural communities matter — they're already convinced. They need to be shown that the platform exists and that they can be the person who brings it to their country.
Why 51/49 — Equity Control vs. Profit Share
Equity and profit share are separate levers. FYP retaining 51% is primarily about brand protection and network integrity — not about taking the majority of the money.
1. Brand control
FYP can enforce quality standards and prevent brand damage. A co-founder who diverges materially from platform standards can be bought out. This protection is what makes the network valuable as a unified asset — without it, each country is just an island.
2. Data rights
FYP can aggregate cross-country data for licensing without needing each subsidiary's sign-off on every deal. A pan-European rural data asset is worth substantially more than the sum of national datasets. That value exists only at FYP level.
3. Exit optionality
FYP can buy out co-founders, consolidate subsidiaries, or sell the network as a whole. A licensing model disperses that optionality permanently. 51% majority is what allows the group to be treated as a consolidated asset at exit.
Profit share is a separate conversation
A co-founder could hold 49% equity but receive 60–70% of profits, reflecting the fact that they are doing the majority of the operational work. This makes the deal significantly more attractive without sacrificing the governance control that protects the brand. Equity structure and profit distribution are agreed separately per subsidiary — one does not dictate the other.
The Playbook — Built As We Play It
The playbook does not need to be a finished document before expansion can begin. It is built in real time as the Swedish rollout progresses — each commune onboarding adds a chapter, each vertical launch adds another. By the time the first non-Swedish co-founder conversation is real, most of the operational documentation exists as a natural byproduct of doing the work.
The key discipline: document as you go, not retrospectively
After each commune onboarding, write up what happened. After each vertical launch, record the sequence. The playbook is a living document that grows with the rollout.
Piteå rollout → commune onboarding process, claiming campaign, coordinator handover, first vertical sequence
Second commune → what changes on the second run, what the template looks like vs. one-off decisions
First region → regional structure, multi-commune view, aggregation layer
Each step adds a chapter. By the time a co-founder conversation is real, most of the playbook exists.
What the playbook contains (built progressively)
Operational
- Entity sourcing methodology — open data APIs, scraping approach, manual import, initial seeding strategy
- Commune partnership approach — deal structure, pricing tiers, onboarding process, coordinator handover pack
- Vertical build sequence — which verticals to launch first and why; what generalises across countries vs. what is Sweden-specific
- Claiming campaign playbook — invite strategy, nudge cadence, self-serve claim page
Technical & financial
- EU grant framework — Leader / EAFRD application templates (EU co-founders only — HDS used this for early infrastructure and the process is replicable)
- Technical setup guide — server requirements, deployment, codebase fork checklist, localisation steps
- Revenue model template — commune subscription tiers, data licensing, premium features, what to charge at different scale points
Secondary value: the book
The same material that becomes the franchise playbook has a life beyond it — as a book. The story of how a rural digital infrastructure network was built from one village in northern Sweden. The audience for that book includes the exact people who might become co-founders. Documenting the process well serves both purposes simultaneously.
The Aspiration Map — Recursive Growth Mechanic
The growth mechanic is not a campaign — it is baked into the product at every level of the hierarchy. Each level of the platform recruits the next. The same pattern that lights up a commune map in Sweden lights up the world map at the global level.
Find Your Place
World map
→
"Get Find Your Place in [Country]"
→
Co-founder conversation begins
Country site
Municipality map
→
"Get this in your region/municipality"
→
Commune onboarding conversation begins
Commune site
Village map
→
"Get this in your village"
→
Entity claiming + community signal
Build it in from the start — it cannot be retrofitted
The world map at findyourplace.com shows the whole addressable landscape from day one. Countries already on the platform are highlighted and clickable. Countries not yet on the platform are visible but inactive — clicking them shows a simple CTA. This makes the aspiration visible and lets the right person in Germany or France find it themselves and reach out.
The same mechanic applies within each country product: clicking on a Gemeinde that isn't on the platform yet shows a "get this in your Gemeinde" prompt. Same mechanic, one level down. Build it in from the start so it does not need to be retrofitted when the network starts to scale.
The contact form: one question that matters
The form behind each unlit country needs one core question: "Is this describing you, or someone you know?"
If it's them — start the co-founder conversation directly.
If it's someone they know — get the name and ask for the introduction. Both outcomes are useful. The referrer becomes part of the story too.
A third option captures lower-intent signal: "I'd like this in my area." Enough of these from a single country provides a signal to approach a potential co-founder with evidence of demand. Captured in the ideas backlog as Idea 41.
See the country co-founder landing page for the live version of this form — what a user sees when they click an unlit country on the world map.
Sequencing — This Is Not Year-One Work
The expansion strategy is coherent and documented. It is not happening tomorrow. The prerequisites below are not optional — they are the difference between a co-founder conversation that is credible and one that is premature.
Prerequisites before any co-founder conversation
1. Piteå rollout complete and stable — active commune, real revenue, real coordinator. This is the story that makes every other conversation credible.
2. At least one more Swedish commune live — this is the most important proof point. It proves the model is repeatable, not a one-off. A single commune could be a fluke. Two communes is a model.
3. Playbook documented in transferable form — built as we go; doesn't need to be finished, but needs to be legible to someone who wasn't there.
4. FYP parent entity incorporated — legal structure in place before any agreement is signed.
5. At least one country target identified and in early conversation — warm referral preferred over cold outreach.
Expansion timeline
2026: Sweden proof of concept
Piteå live. First commune contracted. Playbook chapter 1 written. The story that makes every co-founder conversation credible exists. findyourplace.com can launch as a placeholder routing page — but not as a real product until 3–4 countries are live.
2027: Second Swedish commune + FYP entity incorporated
Two communes live proves the model is repeatable. FYP parent company incorporated. Co-founder agreement template drafted. First non-Swedish conversations begin through warm referrals from the Swedish network — commune coordinators, Leader programme contacts, rural development officers.
2028: First co-founder signed (Tier 1 market)
Ireland or Norway most likely first — English-speaking (Ireland) or culturally adjacent (Norway). Co-founder identified, agreement signed, subsidiary incorporated. Platform localised. First non-Swedish commune targeted within 12 months of signing.
2029–2030: Nordic cluster complete, 4–6 countries live
Sweden, Ireland, Norway, Finland, Denmark all active or in progress. FYP subsidiary income becoming meaningful. Cross-country data licensing — first deals. findyourplace.com live as a real navigation layer, not just a placeholder.
2031–2032: Tier 2 markets — Germany, France, Austria
Larger, higher-complexity markets entered with co-founders. Germany alone at Year 5 could be €400–800k per year to FYP. The playbook is mature by this point and the platform is proven across four or five operating markets.
2033–2035: 15–20 countries, global expansion phase begins
European network largely built. First non-European co-founder conversations — Japan (furusato policy), Australia (rural tourism), Canada (First Nations and nature tourism). The aspiration map world view starts to fill in.
Finding co-founders: warm referrals beat cold outreach
The aspiration map surfaces self-selected leads passively. But warm referrals are more reliable for the first few. The Swedish network being built now — commune coordinators, association chairs, rural development officers, Leader programme contacts — is also a recruiting asset.
Rural development is a small world. People in it tend to know counterparts across borders through EU programmes, Leader networks, and conferences. Every relationship built in Norrbotten is a potential introduction to the right person in Bavaria, County Cork, or rural Japan. When those conversations happen naturally, ask.
The Rural World Is Waiting to Be Found
Every village that doesn't show up when you search. Every rural business with no online presence. Every community that knows it has something worth sharing but has no way to share it. That is the same problem in every country where rural communities are being left behind. Find Your Place is the infrastructure that changes that — one country at a time, each run by someone who already knows why it matters.
Contact: patch@hittadittsverige.se